Star-Struck Fragrance Endcap

24" Endcap Retail Display:

The concept for this display is vintage Hollywood glam, resulting in an elegant creative campaign featuring celebrity fragrances and fragrance testers. Imagery inspired by paparazzi flashes on the red carpet paired with a classic serif font evoke a sense of high-end fashion and luxury. Sleek structural design elements exhibit unique charm and sophistication leaving audiences everywhere simply star-struck!

DESIGN FEATURES:

  • Built-in red carpet selfie tower.

  • Eye-catching 3D header that back folds in shipping to increase efficiencies and to ensure a successful in-store assembly. (This design aims to address the issue of endcap headers getting lost or thrown out at in-store assembly)

  • The shelves are secured by brackets rather than sidewall to increase the visibility of the product.

Outstanding Merchandising Achievement Award

Credits

Christine Schube
Graphic/Structural Design Lead

International Paper Retail Packaging & Display