Hard Candy x Girl Scouts Half Pallet

KICKOFF

Hard Candy requested a “beauty bar” display to promote their limited edition, Girl Scout, cookie-flavored makeup. The product assortment includes a variety of beauty products that must either be pegged or secured by custom inserts.

sTEP 1

A precise, 2-dimensional plannogram is the first step in design. The display begins to take shape here as the product quantities and weight are confirmed as structurally fit for the awarded 20x48 retail space.

sTEP 2

Detailed CAD files are engineered once product assortment and quantities are confirmed. Over 20 self-locking corrugated components come together to create this particular display.

sTEP 3

The Girl Scout brand is an identity full of joy and nostalgia; their cookies have been recognized and enjoyed for generations. This creative campaign sets out to capture the simple pleasures of this delicious brand, while infusing a fresh, collaborative twist to Hard Candy’s beauty products. Cookie imagery along with bold, complimentary colors and lively typography speak for themselves. The result? A joyful, retro journey that invites customers to indulge in the simple pleasures of days gone by one cookie at a time.

Credits

Christine Schube
Graphic/Structural Design Lead

International Paper Retail Packaging & Display